Promotional strategy

I will be using social media marketing as my primary mode of advertising. I will be posting Facebook ads because my target market ranges from the age of 25 to 50 years old. I believe that Facebook is the fastest and most effective to reach my target audience and it is also supported by Business Daily News where they say “Many of the marketers we spoke with reported that Facebook was the most useful platform for reaching an older demographic. According to Senior Living, roughly half of the 47 million seniors living in the U.S. are active Facebook users”. (Morrison, S. (2023, October 20). How to target older demographics with social media marketing. Business News Daily. https://www.businessnewsdaily.com/10146-target-older-demographics-social-media.html.) Secondly, I will be launching a loyalty program for my customers where they will get access to exclusive menus personally crafted for them at no cost for being loyal customers. I will also be using customer testimonials on our website to attract more customers. I will not be using promotional strategies like billboards, radio, and television because these methods of promotion have a limited reach for my target market and are also expensive for the return on investment they offer.